Editor's introduction: Today, fresh e-commerce products have become a necessities for consumers in some first- and second-tier cities. The author of this article takes Dingdong grocery shopping, supermarket, and Meituan grocery shopping as bulk sms service examples to analyze the business models of these fresh food e-commerce businesses. Let’s take a look. Dingdong grocery shopping, supermarket, Meituan grocery shopping, these fresh e-commerce products have become necessities of life for friends in first- and second-tier cities. Especially in the past two years, due to the problem of masks, everyone occasionally needs to experience the isolation life and cook at home, followed by the rise of fresh food e-commerce in the front warehouse model . Under the epidemic, consumers have developed the habit of placing orders online, which has accelerated the penetration rate bulk sms service of fresh food e-commerce, and the fresh food e-commerce platform of instant delivery has ushered in explosive growth.
The outbreak of orders has also highlighted the supply chain layout and insufficient transportation capacity of fresh food e-commerce companies. 1. Fresh food e-commerce bulk sms service business model At this stage, the fresh food e-commerce industry is in a situation of coexistence of multiple business models. There are mainly four forms, namely front-end warehouse, warehouse-store integration, community group purchase and platform-to-home model . Among them, the integration of front warehouse and store warehouse is mainly located in first- and second-tier cities, and the consumers are mainly white-collar workers in first- and second-tier cities. The community group buying bulk sms service model mainly meets the needs of users in the sinking market . 1. Front warehouse The front-end warehouse model is represented by
Dingdong grocery shopping and Daily , which refers to the establishment of a few hundred square meters of front-end warehouses in core business districts and communities based on the city center warehouse according to the order density, so as to bulk sms service meet the requirements of the surrounding radius of 3 kilometers. The fresh purchase demand of domestic users. When users place an order online, the goods will be picked, packaged and delivered from the nearest front warehouse. The whole process is usually completed within 30 minutes to 1 hour. It mainly meets the needs of consumers in middle and high-tier cities for convenience (fast) and healthy (good) fresh groceries. Analyze all kinds of fresh food e-commerce models, which one is the best for grocery bulk sms service shopping? 2. Warehouse and store integration The integration of store and warehouse is the "store + home" model, which includes two types of online-to-offline extension and offline supermarket opening to home business.