Use existing customer data such Phone Number Database as lists from email, CRM, event and the website Ask yourself what data you have at your disposal. Big data has been talked about for a long time . Now it's all about the data Phone Number Database smaller and actionableto make. You can do this as follows: social networks (such as Facebook, Instagram and Twitter) offer the possibility to upload lists. You can then offer specific content to this target group. For example, start with 1 list: 1 target group from your email database that you follow Phone Number Database up after an email campaign with a post on social media that matches the content of the email.
For example, you can think of Phone Number Database the audience that opened your e-mail or not at all. Have you managed to increase your reach or engagement with this? Then move on to optimizing the campaign and expanding it Phone Number Database by using multiple different lists. With advertisements you create a custom audience in this way. Especially now that the organic reach of social media is low, these options offer you Phone Number Database many possibilities to reach only your specific target group. By dealing with these Phone Number Database contact moments on social media in a smart way, you can easily increase the attention moments of your message or increase the reach of your target group.
Example retail case-image-ilva Let's look Phone Number Database at an example of a Scandinavian furniture brand. This retailer sells many products via the webshop and aims to generate more sales from social media. When a web visitor visited the product page of this bed (see photo), the visitor was then shown a product Phone Number Database advertisement for this bed on Facebook with a teaser for a discount. Once clicked, they were offered a 25% discount on the respective product. The image below visualizes the model of this relatively simple setup that uses a custom audience on Facebook.