If you think that design is about colors and pretty pictures, digital marketing will challenge that belief time and again.
Design is a language.
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With design, you can show the user where to click. With design, you can convey what your brand is about.
In smaller teams, you will need to design stuff on your own. In bigger teams, you will need to communicate with your design team through wireframing and design terminology.
Also, having an eye for detail and a taste for this craft really helps. This is because, as a digital marketer, you’re going to decide on that stuff a lot.
How to get better at it
Understand the basic web design principles.
Learn how you can create better experiences for your users with UX design.
Follow web design trends.
Start experimenting with design software. What do marketers design? Usually, those are graphics for content, ads, infographics, presentations, wireframes and, sometimes, entire landing pages. The general rule is that you will be able to design almost anything using professional tools for graphic designers (Photoshop, Illustrator, Gimp). But there’s a steep learning curve, and the process may take some time. I believe marketers generally prefer streamlined tools (Canva, Genially) and tools dedicated to creating digital products (UXPin, Figma, Webflow).