Radio ads are a whole different ball game when it comes to traditional advertising, and they definitely won’t work for every B2B company. The hard thing about creating radio ads is the listener can’t see what your product has to offer. You have to entice them with only words. Without the supporting imagery, it’s extremely difficult to stand out from other ads. Plus, listeners often switch the radio channel when an ad comes on. When creating a radio ad, you’ll need to support your information with something memorable. A catchy jingle, a funny pun, or a “can’t be beaten” discount can catch the listener’s attention. If your company is considering radio ads, you’ll have to research what times your ideal audience tends to listen to the radio. Keep in mind peak times, like in the morning when people are driving to work or in the evening driving home from work, are more expensive than off-peak times.
Another option that is similar to radio ads is advertising on a streaming service like Spotify or Apple Podcasts. These streaming services are more popular for younger generations and can be a lot more effective depending on your message and target audience. TV Commercials As long as TV is around, there will be commercials. Events Phone Number Database like the Super Bowl or the World Cup attract huge audiences around the world, which means they will have a large reach. Although expensive, TV commercials are a great form of traditional advertising. A few main ideas to keep in mind is to create a storyline for the commercial that is supported by a signature character. It’s best to keep commercials simple and easy to understand. GoDaddy is the perfect example of how to create a simple yet effective TV commercial for a B2B company.
They have a storyline and want to help their target audience launch their dream business. If you’re interested in checking out GoDaddy’s commercial, watch here. Flyers Mailed flyers are difficult to master. A lot of people tend to immediately throw flyers in the trash without reading the content. And, flyers tend to get a negative reputation because they are wasteful and can seem annoying. In order to be successful using flyers, you have to be very creative. Put the most enticing information, deal, or promotion front and center. As a B2B company, you can easily find business addresses or names of individuals that work there so you can try to target them directly. We’re going to talk about how you can find this information a bit later. It can be helpful to have a few different variations of your flyers to ensure all of the companies receive the best version for their needs. Although this may be more time-consuming than remarketing or other forms of digital advertising, the personalized touch may give you an advantage.