One of the most common complaints I've E-Commerce Photo Editing heard about the Google Display Network (GDN) is that it's a waste of money. And that can sometimes be true! But if you don't approach it carefully, the same is true for other ad networks. Therefore, you do not need to be very careful to avoid GDN. However, if you're not careful, you should E-Commerce Photo Editing always be aware of account settings that can increase your budget spending. Which settings do I need to pay attention to? In this article, we'll focus on four settings that you need to be aware of to keep your GDN advertising costs down.
Automatic targeting Automated targeting E-Commerce Photo Editing settings have recently caused us all sorts of problems. As Google launches a new user interface, GDN campaigns are now automatically registered for automatic targeting. There are two flavors of automatic targeting: conservative and aggressive. advertisement Continue E-Commerce Photo Editing reading below Display campaigns are automatically enrolled in conservative targeting, except for Android app promotional campaigns (aggressive targeting by default). Based on its name, you might think that conservative targeting is exactly that – conservative.
However, experience has shown that this E-Commerce Photo Editing is not always the case. I was warned by Google that this change would be made. That's why we pay particular attention to our accounts. However, I was still surprised at the significant increase in traffic on one of the client accounts. Here are some of the activities I've seen in the last 30 days: Conservative automatic configuration of GDN As you can see from this figure, when Google E-Commerce Photo Editing automatically registered an account for automatic targeting with a "modest" setting, the number of clicks increased significantly. advertisement Continue reading below As soon as I restored the settings, the number of clicks decreased.