This assignment is dedicated to solving common problems. With these, your sales team will have more time to address buyer-specific issues. 4. Use the Content Touchstone Test Framework Use these four questions to make sure the content you produce is useful to your sales team: Is this content relevant to our buyers? Does anyone need this information? Do we know exactly how buyers will search for or ask for this information? Is a blog post the best format for this information?
If you can answer "yes" to all four questions, then this might be a good topic. Zero focus on content that will help your prospects When you include sales in your industry mailing list creation process, you'll quickly see the difference between relevant and irrelevant content. Content about press releases, what your company is doing, or how great your business is often won't help buyers make purchasing decisions. When the content you create consistently leads prospects to the next stage of their buyer journey, your sales team will be happy to help create more content.
To quickly gain this recognition in your business, schedule a workshop through IMPACT. We'll guide your team through adjustments and support. The hardest part is getting started - but once you build that momentum and sales and marketing keep seeing these results, it's impossible to stop. Your sales team will have more time to meet with more qualified prospects, and your marketing team will finally feel like they are making a difference. What's the best part? Your business will thrive because your team learns how to work better together.