You decide what to do during your audit. (Some examples are listed on the left of this slide). Screenshot 2017-05-16 at 15.22.03 When you perform an audit, Cathy recommends marking the following:Relevant, high-performance content for reuse Outdated content to refresh Irrelevant content to Job Function Email List kill Paula notes that evaluating "all content against the Job Function Email List same set of goals and guidelines
Shows where messages are presented inconsistently." You may want to highlight business critical inconsistencies so your team can correct them and implement steps to Job Function Email List avoid similar inconsistencies in the future. Job Function Email List When you audit content, says Cathy, it's a quick win : "If there's something you can adjust to make your site better, do it." If you find faulty content that can be easily corrected, correct it.
If you come across content that doesn't link at all – such as orphaned pages or micro-sites – connect or delete that content. Job Function Email List If you find duplicate content, consolidate it. If you come across an unfriendly URL, make it friendly. (Plug-ins may be available to help with this.)If you find that important content is missing, add it. Job Function Email List Here are some examples of what needs to be assessed (and, if time permits, addressed) during a content audit.