that I spend my time in the AdWords interface first, especially since my campaign was so small, and ignore the publisher for now. Going through all the tabs, I was able to determine the simple strategy I would use for the client. This strategy included: Daily budget - Fairly simple as we had a fixed monthly budget Network - Search only, no display (in other words, text ads only) Time / Day of the week - Standard business hours, Monday to Friday Region - USA only Three ad groups - Based on keyword research I did Two ads per ad group - To test advertising content Sitelinks : Pages we would link to using the AdWords Sitelinks extension. (Figure 2 and an example only; not my client's ad!) Figure 2: Example ad with sitelinks Figure 2: Example ad with sitelinks Search Engine Land columnist Pauline Jakober has an excellent article, Sitelinks: The Swiss Army Knife of PPC, which
I highly recommend you read. Without this information, I would have made many more mistakes. TIP: Write out your strategy, then come back to it when setting up your campaign. I recommend that you block out a few hours without a break. This way you will make fewer mistakes. Tip #3: Understand Keyword Match Options (Huge!) Because my client provides personalized jewelry retouching service service and works with companies in dozens of industries, figuring out who to target and how, and what keywords to use, was the hardest part of figuring out how to make the campaign more effective. Following Google's advice, I initially set up the campaign using broad match - and very quickly realized that h-oh, Houston, we have a problem. Yes, the ads got a lot of clicks,
but the search terms were completely irrelevant to my client's offerings. At first, I added a lot of these queries to the Negative Keywords tab of the AdWords interface - but found that wasn't the most effective solution.7 tips for small manufacturers considering using AdWords Posted: 2020-11-18 google-adwords-express-app-mobile-android1-ss-1920 In my 17 years as a B2B marketing and SEO consultant, I hadn't really considered trying PPC until Google changed the layout of their search results to remove right-side ads. on the desktop and increase the number of ads appearing above the organic. results up to four. Suddenly, SEO has become a whole different ball game, especially since I work with