Therefore, businesses have the advantage of generate results quickly. Also you can generate customers' feedbacks and comments that will help you analyze your customer's needs and improve your strategies. Easily Traceable Results: Almost all aspects of an Internet marketing campaign can be traced, measured, and tested. So web marketers enjoy the advantage of measuring statistics easily and inexpensively.
Using variety of methods like, pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. 5) Greater Sense of Accountability: As discussed above the results email list of campaigns can be measured and tracked immediately, Internet marketing can provide a greater sense of accountability to marketers. Marketers can determine which offerings, services and techniques are more appealing to its audience, which cannot be that quickly and that effectively through traditional forms of offline marketing.
Limitations OF Internet Marketing One of the crucial limitations of online marketing from a buyer's perspective is the inability of shoppers to touch, smell, taste or "try on" goods before making an online purchase. This is the reason why companies usually offer liberal return policies in order to improve sales online. It is imperative to note that internet marketing is not all about huge advertising and a successful website launch.