Both home delivery pharmacies and an industrial piping company need shipping solutions, but they’re not looking for the same products or services. Even if you can meet both of their needs, it’s unlikely that they’d both respond well to the same marketing approach. To further complicate things, customers in different industries expect to be marketed to in different ways. Some prefer email. Some like conferences. Some respond to PPC advertising. Others rely on word-of-mouth referrals. If you rely on a “one size fits all” approach to B2B marketing, you may be able to land some sales, but you’ll miss out on a lot of potential opportunities.
This is why industry-based marketing Whatsapp Database is so important. In this article, we’re going to talk about what industry-based marketing is, why it matters and what you need to think about to put an effective industry-based marketing strategy together. What is Industry-Based Marketing? In a nutshell, industry-based marketing is a marketing approach where you segment and specifically market to your potential customers based on their industry or vertical. If home delivery pharmacies are an important market for you, you create a specific marketing strategy around the needs, pain points and preferences of home delivery pharmacies.
If industrial piping companies are also an important market, you create a separate marketing strategy that focuses on their needs, pain points and preferences. This might seem like a fairly simple concept, but you’d be amazed at how many B2B businesses we’ve worked with who had been trying a “one size fits all” approach for years. Once we started segmenting their strategy based on the needs and preferences of their key verticals, their marketing suddenly became much more effective. Now, to be honest, good industry-based marketing takes a lot of work. It’s hard enough to build out one cross-channel marketing strategy.