The volume of text on the page affects its search engine ranking. Additionally, the appropriate text length for a particular page depends on the number of competing keywords and websites in the TOP 10 search engine rankings.How long the text should be on the pageInternet marketers have conducted many types of research proving that text length is one of the search engine ranking factors, as well as a parameter that affects conversions. A search of over 300,000 articles showed that usually their length is 100 to 5000 words. Only in about 5% of cases was the text on the page less than 100 words and in 3.5% more than 5,000 words.First of all, we can conclude that the volume of text on a page up to 10,000 words is in most cases sufficient both in terms of the quality of the content and its size.At the same time, it is better to work with articles of 8000 characters without spaces for information resources, and on commercial sites it is enough to use textual content of 4000-7000 characters for ranking success.There is a correlation between the length of texts and the age of the domain. For domains that are over ten years old, the average content length on pages is over 2700 words.
New domains created less than a year ago may contain less than 1800 words.Given the correlation, it's especially important for new domains to create high-quality, relevant content backed by natural backlinks for better rankings. Otherwise, old trusted websites with large texts may have higher positions. Let's take a look at several ranges of text volumes, which are the Cyprus Mobile Number List most appropriate to use depending on the subject of the message: text up to 50 words: typical for social media, appropriate length is 23-25 words;51-100 words: often used in tweets. The appropriate length is 65 words;101-500 words: news, current affairs. The appropriate range is 317 to 327 words;501-1000 words: the volume of most newspaper columns. The appropriate range is between 738 and 748 words; 1001-5000 words: This range includes long articles. In this case, articles of 2,000 to 2,500 words are the best ranked; more than 5000 words: the traditional volume of scientific texts, guides, instructions, manuals on products and services. Texts between 6,600 and 6,700 words rank highest.Benefits of using long text on pages1Long texts of more than 2000 words are more often referenced from other resources and shared on social networks.2Such content often remains relevant long after it is published. This is true for articles on "lingering" topics, such as literature, psychology, cooking, housekeeping, etc.3
Large text allows you to fully reveal the subject of the article, so that users do not have to search for answers to questions on other websites. This reduces the bounce rate and has a positive effect on page rankings.4Well-structured long text with a sufficient number of relevant lists, graphs, tables, images increases audience engagement and helps you get more reposts and conversions.5In many cases, long articles contain animated graphics, additional reports and useful data, which can be obtained in PDF format after providing an email address. This format is commonly referred to as white papers or e-books. This marketing move allows you to get more leads or grow website email subscribers faster.What text on a webpage ranks higherIn addition to the appropriate length, the web page text should have the following qualities: to be unique. Use of non-unique content results in search engine penalties;be as difficult as necessary for the target audience. For sites publishing articles on a professional subject, the complexity of the texts is an indicator of a quality resource; must contain promoted keywords. It is important that they are used more often than other expressions that are not used for promotion.
The ranking of pages is affected not only by the density of keywords but also by their position in the text, as well as by the order of the words; must be literate. Many mistakes can lower the page in search rankings;It is best to use keywords consistently throughout the text, high frequency keywords in headings, medium and low frequency keywords in content. For 1000 characters, there must be at least 4-5 keywords.How Empty Website Pages Affect SEOThe site may contain blank pages for a number of reasons. Such web pages bring no benefit to visitors, and if there are a lot of empty pages, it can lower search engine rankings.